Portfolio · Paid Ads
Google & Meta Ads projects
Campaigns built for phone calls and leads, with clear results on every account.
Micro-budget call ads
₹75 per phone call. Nearly 10% CTR.
Tight geo + call-only intent. Clicks stayed cheap, and every rupee tracked to the handset — not a form nobody answered.
9.6%
CTR
₹3.8
Avg. CPC
₹75
Cost per call
Scaled conversion sprint
172 conversions. CPL held under ₹400.
Volume without a CPC spiral. Bidding, negatives, and landers tightened until conversions stacked — not just impressions.
4.2%
Conv. rate
₹15
Avg. CPC
₹362
Cost per conv.
High-intent call sprint
31 calls in ten days. CTR above 5%.
Short window, call-tracked Search. Peak mid-sprint, then cut waste — reception got phone leads, not click junk.
5.1%
CTR
₹17
Avg. CPC
₹548
Cost per call
Meta traffic · sub-rupee CPC
₹0.31 per link click. 48 clicks on ₹15.
Awareness-to-traffic creative that Meta actually cheapened. Link clicks without burning the learning budget on day one.
₹0.31
Cost / link click
48
Link clicks
₹14.80
Spend
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